What Is Regional Influencer Marketing?
Marketers have adopted newer languages and strategies to engage with the rising number of internet users in smaller towns. An Oberlo report estimates that there are about 210 million monetizable internet users in India who consume content in vernacular languages. To tap this burgeoning set of consumers, brands have increasingly roped in regional content creators and influencers. This has given an unimaginable boom to regional influencer marketing
Who Are Regional Influencers
Regional influencers are creators who gather traction and trust of the audience of a particular region by creating content in their regional language and dialect. These creators have massive popularity in their region by creating valuable content, which brands leverage for themselves through brand association leverage strategy.
What Is Regional Influencer Marketing
Influencer marketing has become a new normal in the marketing strategy of brands nowadays. Going further is regional influencer marketing which has started wild trends in a multi-cultural country like India. Since the stats coming up these days shows that internet user often consume content in their regional language rather than any other marketing experts would have definitely predicted the boom in the latest trend of influencer marketing. Hence when brands want to get a better reach to a specific region, rather than opting for a famed influencer in the niche, on the whole, looking out for a doyen in the same niche but who creates content in the regional language will exceed your expectation in reaching the masses. So, when influencer marketing moves to a maven who amasses the audience of a particular region. To find an ideal regional influencer, it would be judicious of brands to hire the top regional marketing agency.
Why Influencer Marketing Is Becoming More Regional
To Strengthen Ties With Rural Consumers
The foremost reason why influencer marketing works is because of the bond of trust and authenticity influencers create with their audience. The fact that an ordinary citizen is reviewing a product seems more comforting to people rather than a celebrity doing the same. Brands can use regional influencer marketing to strengthen their presence and trust amongst their target audience via communicating in their native language.
It Works Better With Voice Search
Just like regional language content, voice search is one of the upcoming digital marketing trends growing at a steady pace. As per a recent survey by Google, as high as 28 percent of all searches made online are voice searches with a 400 percent spike in Hindi voice searches. These statistics are proof of the fact that using vernacular content, which will most likely be looked up in voice searches, will help drastically increase your brand visibility. For a better understanding of the rising trends, brands can reach out to the top regional influencer marketing company.
It Is Still An Unexplored Aspect Of Content Marketing
In the fast-paced world of the internet, where everyone is talking about everything, leveraging a trend that is still relatively new is like striking gold. Not only will tapping regional language content help companies widen their clientele and elevate their brand, but it will also help influencers in attaining premium followers. It’s then like a two in one benefit; for both the company as well as the mavens. This seems to be one of the biggest advantages of regional influencer marketing.
Great Option For Brands With Limited Budget
Survey show that almost 45% of the influencers prefer monetary compensation, but when it comes to nano influencers, they are much more interested in trading goods and services. This is likely to be an advantage for brands choosing nano influencer marketing with an economical budget.
Return On Investment
A clearly defined and agreed-upon expectation of ROI often plays a crucial role in setting the goal for the campaigns and directing resources towards it. As a result, agencies play a huge role in defining the expected ROI that brands seek from influencers in advance. It is the category of regional influencers which often sees the highest percentage of engagement, as they have a small and more closely linked community of followers.
Now that you have a better understanding of how influencer marketing and regional content complement each other as the perfect digital marketing strategy, it is time you implement these techniques and increase the visibility of your brand