List of Best Influencer Marketing Platform In India
The word ‘Influencer Marketing’ has been causing a buzz in the world of digital marketing of lately and is rapidly catching up with brands as well! A lot of western companies are leveraging this strategy of marketing and a lot of Indian companies are also following suit, with having come up with a lot of successful influencer campaigns during the past 2-3 years. But, before we dive headfirst into what ‘Influencer Marketing’ is, let us understand who an Influencer is, why is influencer marketing both popular & effective and top influencer marketing platforms in India.
Who Is An Influencer:
An influencer is the one who has a large audience reach or a huge number of followers on any social media platform. Such influencers can make the audience follow their command and that’s what a brand need. These influencers have high recognition, respect, and authority among their followers which makes it easy for the brands to promote their product and generate high sales.
What Is Influencer Marketing:
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you. Influencer marketing often goes hand-in-hand with two other forms of marketing; social-media marketing and content marketing. And to get these things done in a hassle-free way, its important that brands reach out to the best influencer marketing company.
What Influencer Marketing Companies Do:
Influencer marketing agencies strategize, execute, and manage influencer marketing campaigns for their clients. These can take various forms, including product placement, sponsored content, paid sponsorships, and more overt advertising by influencers for brands. Most influencer marketing agencies build relationships with top influencers in a wide range of niches.
List Of Best Influencer Marketing Platforms In India:
- GryNow- GryNow is a leading influencer marketing platform in India, connecting brands and influencers. More than 50,000 social media influencers, artists, bloggers and content creators are associated with them for influencer marketing campaigns execution. More than 200 top brands trust the company for their brand growth and marketing.
- Influencer.in- It is one of the leading influencer marketing platforms in India. They aim to connect brands with top-notch influencers in different categories. It helps to find the right influencer for the brand with over 25,000 social media influencers and bloggers. It has a rich influencer network aiming for high engagement rates and performance analysis. Influencer marketing has grown tenfold in India, and its growth is enormous.
- Pulpkey- It is a creative and technology-backed influencer marketing company in India. It collaborates with internet influencers, leveraging their creativity and creating engaging content to grasp the audience. They offer both managed and self-served solutions for influencer marketing campaigns. The Pulpkey engine generates a list of creators that will suit the campaign objective. As the influencers know the audience best, they work according to the brief given and maintain engagement.
- OPA- OPA is the new wonder that has taken digital brands by a storm. With the lowest pricing and the largest network of over 50,000 influencers, it has become a hot favorite in less than a year’s time. OPA has transformed influencer marketing for big brands. Its specially carved a place in the list of best influencer marketing agencies in India.
- Winkl- Bengaluru-based Winkl helps bloggers, influencers and content creators in creating their own media kits, for showcasing their work to their peers, receive feedback and connect with brands to work on brand collaborations. It intends to become the most sought-after influencer marketing platforms in India and to be the preferred marketing channel for brands to help them unlock the power of influencers for achieving their business outcomes.
- Eleve Media- It is an influencer marketing platform in India that ideates brand campaign strategies and provides practical solutions to high engagement and conversion rates. It helps discover the right kind of people with proper conceptualization executing successful campaigns, maximizing brand buzz, and widening the reach of the brand knowledge.
Influencer marketing is estimated to be one of the fastest-growing and preferred online customer acquisition channels, which would also outpace organic search and email marketing soon. So, get started with developing your business’s plans for incorporating influencers in your marketing tactics now, so they can help you within creating blooming and lasting relationships among your target audiences.