What Is A YouTube Channel Description?
It is basically an overview of your channel. There is an about section on your YouTube page where you can write a short summary about yourself and of the type of videos you create on the platform. Your bio helps the viewers to understand whether your channel will solve their queries or not. This helps them to decide whether your niche matches exactly what they are looking for.
YouTube permits only 1000 characters to write the description so you need to wrap your content within that limit.
How A Well Written Description Can Benefit Your YouTube Channel?
Your YouTube channel description provides a way for your viewers to gain an insight into the types of content you upload on your channel. If your niche matches with their interest then your well-written bio can potentially convert them into future subscribers.
What’s more interesting is that your description also appears in Google and YouTube search results. This increases the click-through rates and views on your channel.
YouTube is a massive platform with more than 2 billion monthly users. For every category, there are already thousands and millions of content already available. To beat all that and appear on the first page of search results is not a joke of course. It takes immense effort and courage from your side along with terrific optimization skills to gain success and a good ranking.
If you really want to become a successful YouTuber you cannot afford to miss any aspect of optimizing your content whether it’s just a title, tag, or description. Gaining a targeted audience is every Creator’s dream because they are usually permanent subscribers and will play a huge role in the engagement of your content through likes and comments. Moreover, if you are looking for faster engagement in your channel then you can also buy YouTube likes.
Best Practices Of Writing YouTube Channel Description
Do not be scared if you don’t have writing skills. If you are someone who usually pauses and thinks before penning down their thoughts due to fear of using wrong words then you have come to the right place.
Here we will discuss the best practices involved while writing the description in the about section on YouTube. Keep in mind that writing for SEO purposes or any sort of creative writing is a bit different than natural writing. You need to use words that are attention-grabbing and your writing should be precise and to the point. Let's go through the points in detail:
Have A Terrific Start
Using powerful words that can attract visitors at the starting of your YouTube channel description is extremely crucial. Out of 1000 characters permitted by the platform, only the first 100-150 are shown in the search results. The rest is truncated. So make sure to include the best part of your bio in the starting itself.
If you have a hard time guessing what to include then you can definitely write about something unique about your channel which cannot be easily found somewhere else. People love innovation and creativity, especially on social media platforms. Gone are the days of mimicry as the huge demand for uniqueness is constantly on the rise.
Keywords are extremely important for SEO purposes. You simply cannot rank your content in the search results without optimizing it. Even if you have a very high quality and unique content then without the use of proper keywords, YouTube’s algorithm will not give preference to your content. The market is already overcrowded with tons of videos so you simply cannot just depend on relevance and the quality.
So what are keywords? Well, they are the search query words entered by the users in the search bar. If you include those keywords in your title, tags, and description then you will definitely see improvement in the statistics of your channel. The number of views and subscribers will increase. This in turn will increase the engagement as well. Tons of likes and comments will make your content go viral in no time. Some YouTubers also decide to buy YouTube comments to increase the engagement on their channel videos.
Include CTA (Call To Action)
A powerful call-to-action word in your YouTube channel description is necessary when you want your visitors to perform a certain task.
The right compelling words have the potential to increase subscriber count as well as generate leads. If you still have no idea what I’m talking about then “please subscribe to our channel” or “make sure to smash the like button” are very common examples of CTA used by YouTubers.
Try to take advantage of such a powerful technique so that your viewers feel compelled to read the whole bio about your channel and watch your videos.
Asking people to do something helps to build a connection so never skip on this. Your viewers will be a part of your community on the platform so words that can build a bond of trust among each other should be given prime importance.
Additionally, you can also send your visitors to your website if you provide a link in the description. In this way, you can also increase potential traffic on your site. Isn’t that great?
Reveal Your Expertise
You should always help your visitors to understand what your talent is and what type of content you upload on your channel. Not all viewers are the same. Some just visit for educational purposes while there are others who only look for entertainment. So they should get a clear idea of how they will benefit from your channel.
Write About Your Video Schedule
If you have a particular time to upload your videos then do try to mention that in your YouTube channel description. Whether you upload just once a week or every day, this information can help to increase the watch time on your videos. It’s convenient for visitors to know about your schedule. This helps them to return to your channel and watch future videos with ease.
I hope this article has been helpful for you to understand how a good YouTube channel description should be written and how it helps to grow your channel.
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