How To Drive Traffic To Your Website Using YouTube In 2022
Having a website is a must nowadays for all brands wanting to increase the sales of their products and services. Online presence is mandatory to build credibility and authority. Moreover, if you are a YouTuber, you should know how to drive traffic to your website using YouTube.
But first, let’s understand why to choose this platform to reach your goals.
Why Choose YouTube To Drive Traffic To Your Website?
YouTube is the most popular video-sharing platform with more than 2 billion monthly users. The statistics are enough to prove why it is a powerful medium to build your brand presence online. Most of the viewers can be easily convinced to buy products through ads and sponsorships.
If you have a huge fan following, it will never be a huge problem to gain views on your channel. But if you are struggling with it then the best scenario would be to buy YouTube subscribers from legitimate sources. This will not only massively increase your views but will also provide you with monetary benefits in the long run.
When you gain loyal subscribers, you can convince them to visit your website or just a landing page of your brand. In this way, you can drive traffic to your website using YouTube. When you build trust, they will never hesitate to buy your recommended products. This increases the brand awareness and sales of your business.
Additionally, YouTube stands just next to Google in terms of search engine, so you can very well understand that if you manage to rank your videos on the search results page, you can gain popularity in no time. Building a career on social media platforms is not easy but if you manage to beat your competitors, you will be rewarded beyond your expectations.
Once you achieve the taste of your success here, you can easily divert your traffic to your business website. How cool is that?
If you have no idea how to do this then no need to worry. This article will help you with all the detailed information along with tips and tricks for your marketing strategies.
How To Drive Traffic To Your Website Using YouTube?
1. Give A Reason For The Audience To Click
A compelling Call to Action is necessary if you want to convert your viewers into visitors. You should send a clear message to your audience through your videos. Try to focus on these points:
- What to Do
- How to Do
- Why to Do
Your viewers should know exactly what you want them to do and if you give them proper instructions, they will surely be convinced to carry out the task. For example, “Click the link below given in the description box” will persuade them to actually go to the link and click it.
2. Provide Links In The Description Box
The description box below your videos is a great place for you to add links that can help your viewers to get diverted to your business landing page or a website. Additionally, it is a great place to add the links of your social media profiles so that your viewers can connect with you on different platforms. This builds a good rapport and increases the engagement rate on your profiles.
Moreover, there are viewers who use other platforms like Instagram and Pinterest more than YouTube so if you connect with them on those profiles too then they will never miss your uploaded content. The more online presence you have, the more they will trust you as a popular and authentic brand. Hence providing links in the description will help to drive traffic to your website using YouTube.
3. Provide Links In The YouTube Channel Art
YouTube channel art or banner is the header image that covers the top portion of the channel page. This is very necessary for creating personal branding of your channel. The best thing about the banner is that you can easily post links on the bottom left corner of the image. Since YouTube banners are visually appealing, there are high chances of your viewers clicking on those links. If you want them to visit your business website or your landing page then do consider providing its link on the header.
4. YouTube User Cards And End Screens
User Cards and End screens are both powerful CTA mediums through which you can increase the click-through rate on your channel and drive traffic to your website using YouTube. They show up on the top left side of your video and contain clickable links through which you can redirect them to your website.
The only difference between the two is that user cards can appear anywhere on your video while end screens, as the name suggests, can only appear after the video. But in order to utilize end screens, you need to be part of a YouTube partner program and have an e-commerce store or website.
5. Call To Action Overlay
A call to action overlay is an interactive element that appears over an ad on your video. With the help of this overlay, you can redirect your YouTube traffic to your website or any desired destination.
Top Strategies For YouTubers: How To Drive Traffic To Your Website Using YouTube
1. Engage With Your Audience
As a YouTuber, your job is not just to post videos on your channel but also to interact with your audience. This increases the engagement on your channel which can boost likes, comments, and shares on your videos. Moreover, the algorithm of YouTube pushes the content higher in the search results if it has a high engagement rate so of course, you need to give utmost importance to it.
The more you engage with your audience, the more they will trust to buy from you. So if you tell them to visit your website, there will be a majority who will definitely go to your desired destination.
2. Collaborate With Fellow YouTubers
Collaborating with other YouTubers is also a cool trick in order to increase brand awareness and fan following. It’s a human tendency to follow those who you trust. If you want new visitors on your channel, then you need to approach those people whom they can blindly trust. This is the reason why collaboration massively increases business sales.
3. YouTube Live Streaming
YouTube live streaming has become a trend and almost all YouTubers are using this medium to engage with their live audience. Live streams help viewers to feel that they are a part of a community and this helps to increase subscribers and engagement rate on your channel.
Grow your visibility, credibility, and profitability with YouTube. Start today.