How To Create An Awesome YouTube Channel Art Banner In 2022
With the continued rise of the video blogging culture, it’s completely understandable for any tech-savvy adult to be enticed by the idea of starting a YouTube channel. After all, it’s a fun and interactive hobby with the potential to turn you into a popular online personality— with the added benefit of helping you meet new people, get free stuff from companies, and of course, earn a pretty impressive income.
Once people get to your YouTube Channel, the first thing they see is your YouTube banner. Ideally, your channel banner will tell people what kind of videos they can expect and when they can expect them. Or, if YouTube is not your primary social platform, you may want to put your other social media handles on your channel banner instead.
What Is A YouTube Channel Art
Channel Art (also known as a “Channel Header Image” or “YouTube Banner”) is the large banner that goes across the top of your channel page. It’s commonly used to visually communicate a channel’s brand and personality. Channel art is the first thing visitors see when they visit your channel. So, it’s an important part of making a strong first impression. Also, you can use channel art to convey key information about your channel, including your upload schedule, tagline, social media accounts, and more.
Channel art for your YouTube is an important part of your channel’s branding. If you are starting out and want to expand your reach and increase your subscribers, a YouTube banner is a great way to do so. It matters a lot as YouTube is a big network with a lot of content. Furthermore, it has many people who are already popular on the platform. That’s the reason your YouTube channel art can convert your viewers into subscribers.
Why Is It Important For A Good YouTube Banner
Gives A Solid First Impression
The first and the most crucial reason for creating a YouTube channel is to build a relationship with your target audience. Also, your aim is to let your audience know how your channel can provide a solution to their problem. Let your audience know how you can provide a solution to their problem. Now the question is, how can you bring your target audience to your channel and hook them up? Here YouTube banner design helps. A beautifully created channel banner tells the first-comers about your brand.
Portrays What Your Videos Are About
Just think of it – why do you upload videos on YouTube? Simple, you want your target audience to engage with your channel. There’s no room for doubt that a YouTube channel art is your prime possession on your YouTube page as it is located at the top right of everything and covers, for the most part, the entire width of the screen. This placement means anything that you insert; it will surely capture the attention of your audience.
Custom YouTube Banners Maintain Subscribers’ Interest
Once you have created a mesmerizing channel art and impressed the first-time subscribers, now it’s your turn to keep them coming back every time. How do you do it? There’s one natural method that will definitely let you win over your customers on your competitors – customize your YouTube channel art design accordingly. There’s no denying that customizing the template has an advantageous effect.
Conveys Necessary Information Regarding Your Channel
YouTube background art conveys necessary information regarding your channel – about the tagline, media accounts, upload schedules, etc. A brief glance at the YouTube channel art backgrounds lets your audience know when to click on your channel and what to expect from you.
How To Create A Impeccable YouTube Channel Art Banner
Use An Image That Represents Your Channel
While creating the YouTube banner, it is important to keep in mind that the banner must have an image that lets people know the topic of your channel as well as the reason why your channel is unique. It could be a high-quality shot of you, or your logo, or just a representative image of what you do. Furthermore, you can also use your logo for your YouTube channel art. This makes it the centre of attraction of the banner. Moreover, a representative image is another option that gives you a great YouTube banner. This image describes your channel in the best way possible. In fact, you don’t need to put up only a single image in your YouTube channel art, a collage of some images which are related to your content can be impactful as well.
Throw In A Catchy Tagline
There is definitely no doubt about why taglines are considered as one of the top ways in which channel art becomes memorable. A tagline is a short and crisp description of your channel. Using them can instantly ring a bell in the viewers’ minds and help them understand what your channel is all about. By making it short and easy to remember many people will come back to your channel, once they know it is different from others. It’s important for you to have a tagline in your YouTube banner in order to let the audience know about your channel better.
Add External Links
Adding links to your YouTube banner can connect with your external websites. This can be added in the lower right-hand corner by overlaying them on top of the YouTube channel art. You should target people to go visit your social media profile and websites. By adding links, it becomes easier for you to market and promote your channel. Additionally, a “subscribe” button could also work really well.
Get The Dimension Correct
Depending on the platform being used to view it, a YouTube channel banner has different dimensions. For a desktop, it is different from a TV set or a mobile phone. YouTube videos are seen on many platforms and based on that; the YouTube channel art should be large enough to give you a clear display even on larger screens. However, Google has suggested a standardized banner dimensions of 2560X1440 px and a minimum of 2048X1152 px for upload.
Format The Banner
Try to make it simple. When the design is too cluttered, the message is lost. That’s the reason to keep it simple and use colors and branding like the rest of your channel. This gives a consistent look. Most professional designers prefer using two to three colors in a single banner image. Using too many colors will make it look clumsy. Adding your logo to the YouTube banner, distinguishes your channel, and keeping it in the centre makes it visible. Anything that is important should always stay in the centre and not on the sides as it has a probability of getting hidden behind YouTube’s social sharing buttons.
When you cover all the above aspects, it is for sure that you will create an unforgettable representation of your YouTube channel. When you invest time into the design of your YouTube channel art, needless to say, there would be an increase in terms of engagement and conversions.