How Brands Can Grow with Influencer Marketing: Benefits of Influencer Marketing

How Brands Can Grow with Influencer Marketing: Benefits of Influencer Marketing

The past two years have been filled with influencers where people got impressed by the social media celebrities and were really inspired by their leaders’ products / services and ultimately became brand advocates. They do so in collaboration with a influencer marketing agency to keep things simple. So, let’s get deep dive into how brands can flourish their business using this enhanced version of brand endorsement and yet ultra-modern strategy i.e. Influencer Marketing! 

Influencers and Influencer Marketing:

Here we define an influencer as being someone who has:

  • The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
  • A following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
  • Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. And for a hassle-free and enjoyable campaign its better advised that brands reach out to the best influencer marketing agency

Why Influencer Marketing is important in the coming future?

  • According to stats, by 2022 brands will be spending up to $15 billion on influencer marketing. What started out as a cutting-edge marketing opportunity has grown into a multi-billion-dollar industry helping brands of all sizes reach customers and grow revenue.
  • Almost 70% of consumers trust influencers than celebrities and over the pandemic a major of the section of the demography have started trusting influencers the extent to which influencers have an impact is very far from that of the celebrities.
  • Moreover influencer marketing has increased marketing to the precise target, enhanced credibility and trust, renewed content strategy, increased audience engagement, improved search engine ranking and increased conversation with the consumers.

Brands and Influencers-Mutual Growth

  • When we consider brand partnerships, several brands are now forging strategic partnerships to gain access and connect with new audiences in innovative and engaging ways to help build their brands. One of the key reasons for the success of several notable global brands is the partnerships they have formed and strengthened over the years.
  • As with any business strategy or tactic, influencer marketing is becoming standardized. There are now well-known influencer marketing agencies that represent influencers and agencies designed to help brands find the best influencers for their strategy. As business surrounding influencer marketing continues to grow, the marketing itself will also keep expanding. For ecommerce brands that don’t want to dedicate the time or resources to keeping up with influencer marketing trends, best influencer agencies like GryNow are the best bet. You can still take advantage of the incredible success that often comes with influencer marketing without learning everything yourself.
  • In many ways, influencers are going back to their roots. In recent years, people have become far more interested in seeing posts that aren’t overly edited. They don’t want to listen to, learn from, or take advice from someone whose life seems entirely unattainable. Instead, they want to see reality. They want to see influencers make mistakes and have bad days and pick themselves back up again and keep going. Because of this open transparency, even more people are trusting and following influencer, which means that there are more people to see and buy from sponsored content. Ecommerce brands can now reach even more people when they work with influencers, especially if they’re not caught up in showing only the perfect, highly-filtered sides of their life.
  • Influencers began with creating written blog posts talking about their favorite products. Nowadays, video is perhaps the most popular kind of content for influencers to make when it comes to promoting products. Instagram and Facebook Live, IGTV, YouTube, and TikTok have all shown the incredible power of video. However, with the growing popularity of podcasts and the advent of audio-only apps, it makes you wonder what the next big trend in influencer marketing will be. While we might not know that answer, we do know it will continue to evolve. Ecommerce brands can be prepared to take advantage of new, innovative platforms and content by joining these new platforms as they arise.
  • To be precise, brands can unexpectedly improve their reach among the precise and targeted audience, their sales, ROI and what not! With influencer marketing, it is expected that the credibility and trust of both; the brand and the influencer go skywards.